Vogue International is one of America’s leading manufacturers and distributors of salon-heritage hair care and other personal care products. For over 20 years, Vogue has represented a refreshing and innovative point of difference in a saturated hair care industry. Headquartered in Tampa Bay, Florida, Vogue’s branded products include the FX Special Effects™ line of hair styling products, The award winning Organix® collection of shampoos, conditioners and styling/treatment items, the revolutionary iWater® Shower Purification System with ion technology, as well as the new VitaminShampoo™ brand which is taking the hair care category by storm. Vogue’s products are distributed exclusively to most of the world’s largest retailers, primarily through the Food, Drug, and Mass channels of distribution, both domestically throughout the U.S. and globally in 42 foreign countries.

Our philosophy of “beauty, pure and simple” continues with the launch of our exciting new brand, which perpetuates Vogue’s innovative and creative vision. VitaminShampoo™ is an exciting line of 14 items containing shampoos and conditioners that have been met by an overwhelming response by the industry. Originally planned for 2009, this line has been so well received by major retailers; Vogue International has now orchestrated an early launch for fall 2008. VitaminShampoo™ is infused with natural goodness like high potency “superfruits” containing vitamins and antioxidants, along with nutrients, minerals, proteins, and essential oils. It’s sulfate and paraben free and has incredible scents! Think of it as an energy drink for your hair!

Organix® is an award-winning collection of over 50 items containing shampoos, conditioners and styling/treatment products, which have been met with rave reviews by retailers and consumers alike. Seizing the opportunity of the public’s higher consciousness of organic ingredients, Vogue developed Organix® not necessarily for those who have made a commitment to an organic lifestyle, but rather a mass appeal brand designed for the consumer who is more aware of the integrity of ingredients. Organix® products contain organic active ingredients and are sulfate free to not dry out your hair…plus the fragrances are amazing! As the leader in the segment, Organix® furthered its commitment by jumping to the forefront of “green” packaging by being the first in the segment to change to environmental friendly components. “This initiative goes to the core of what the Organix® brand is all about and exemplifies our belief and commitment to the environment” said Ross Reback, CEO of Vogue International.

The company’s creation of iWater® represents a giant step outside of the box for Vogue. iWater®, is a revolutionary shower purification system containing ion technology, which removes up to 99.9% of chlorine, removes hair and skin damaging minerals, and allows hair color to stay truer longer. The iWater® project representing a true marriage of innovation and technology was entirely researched, developed, and designed in-house, and serves to both revolutionize and redefine the hair care category. iWater® just recently had its home-shopping debut on HSN.

“We are constantly recreating the company so we are always offering innovative products to a very savvy consumer,” states Todd Christopher, Vogue’s Founder. “Customers can always look to us for the most advanced beauty products on the market today”, continued Christopher.

Through a strong management team, a unique blend of innovation, creativity, technology, skilled dedicated employees, and strong processes, Vogue is able to consistently set the standard of introducing exciting new products that are inherently in touch with the consumers’ demand for salon quality, innovation, and performance, while creating and identifying current and emerging trends.